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After
you create an online store, it is
important to build an interesting catalog. As your customers are not able to
touch your products, a proper descriptive catalog is needed to overcome this
shortcoming. So, an attractive catalog
on your eCommerce platform can make
your customers mind to purchase the product without even touching it and
increase your sales.
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You
can create a catalog by choosing an eCommerce website builder from the various eCommerce solutions in India that offers templates. These templates are specially
designed to help you in creating and maintaining product catalog. If you have
an existing online store, then you should look for plug-ins and widgets that help
you create a product catalog and improve your eCommerce website.
Get Ready To Create A Catalog In Just
5 Steps.
1)
Gather Information
Start
gathering all the information you need to create your catalog on eCommerce platform. You will have to
collect product images, product specifications, customer testimonials and make
a list of products that are needed to persuade customers to make purchases. You
should also pen down benefits and warnings that cross your mind while writing
features.
2)
Categorize Your Products
Before
posting anything on your eCommerce
platform, organize your content and group your products into similar
categories. You have to select a major category on the basis of one general
feature (e.g. gender) and then defines several minor categories like clothes,
shoes, bags, etc. Also try to keep related products together like a shoehorn
with shoes on your eCommerce website. It will help your customers to
search easily for the products they need.
3)
Write Product Descriptions
Write descriptions about each product on your eCommerce platform and give all the
details to avoid product returns. Include all the benefits and features of the
products like the height, weight, uses and precautions. Try to use simple and
lucid sentences to avoid confusion among customers that visit your eCommerce website. A good description
is crisp and to the point.
4)
Get Clear Product Image
The product image is the only thing that the
customer sees when he visits your eCommerce
platform, it should be clear enough. There can be a number of images of a
same product from various angles for better demonstration. The picture should
entail details and not take long loading times. You can click pictures yourself
or hire a professional for this purpose.
5)
Set Product Price
Pricing
your products is an important part of catalog as customers usually filter their
searches on your eCommerce platform, on the basis of price.
Mention the base price, taxes, shipping charges and all other charges that are
to be paid by the customer. Set prices carefully keeping in mind the prices of
your competitors, expectations of your customers and objectives of your eCommerce website.
There
are many other factors that have to be kept in mind. These factors differ from
industry to industry. So use your creativity and uniqueness to create an
attractive catalog on your eCommerce
platform.
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Sell Online India | Create Online Store | Ecommerce Software | eCommerce Blogs | Online Store Builder | Build ecommerce website | eCommerce Website Builder | eCommerce Website Builder | Best eCommerce Platform | Courier Services in India | Courier Companies in India | Courier Services
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